This article was written for those who have very little understanding of the social media marketing business. But if you are new to this practice, this article should give you a fairly good introduction to what is involved.
Well the first big thing that you need to understand is how different social networking is from internet marketing. The name social networking is pretty self explanatory – it’s all about talking to your peers, friends and family. If you go on to do research on some of the big sites such as Facebook and MySpace (some of the biggest ones) you will find that there are over 200 million users that use them everyday.
Compare that to MySpace which only has around 6 million users. It’s also important to note that the two of these sites are so much bigger than other “mainstream” sites. If you can’t even get your own website to be seen by even one person on MySpace or Facebook, how can you expect to get your company promoted to millions? Big companies are having millions of people visit their site every day – why can’t yours?
Another big thing to understand about social media marketing is that your target market is constantly being updated with new marketing information. If you just sit back and let your product or service sit there, no one will ever come and see it.
A good example of how social media can be used to promote your product or service is by social bookmarking. When you bookmark a blog, product or service it is known as social bookmarking. These are simple messages posted to a network of social sites like Twitter, Facebook and StumbleUpon.
But if you use a site such as StumbleUpon, you can spread the word far and wide with the use of their RSS feed. You could also use a video to make the use of social media marketing a little more user friendly.For example, you could make a video using a product or service for your company and have it play automatically at your website.
However, the main point to understand when it comes to social media marketing is that you need to have real and solid content to post. Make sure that you are aware of how different networks will display certain keywords so that you can control how your pages are perceived by the search engines.
How can you use content on your site to get the most out of social media marketing? Well the answer is that you need to use the social media site to let others know what’s new and popular with your product or service.
Think about this for a moment. What if a friend had nothing to talk about but just simply liked your product? Would you tell them what it was so they could benefit from it?
I would say that you probably would – and by telling them you like their product, they will be much more likely to visit your site and read the article. You could also talk about what products and services you are using and mention what great benefits they can get from using it.
Going a little further, I would suggest that you use a forum that you have an account on. This is the perfect opportunity to talk about your product and talk about how people can benefit from using it. You can mention things such as forums, blogs and services where your audience can be referred to so they can take advantage of your product.
As you can see, the first thing that you need to do when using social media marketing is to communicate with your target market. You need to use social media to let them know what you have to offer and how they can benefit from using your product or service.