In recent years, small business marketing has largely been defined by the small number of companies that are looking to expand their reach and profit margins. In order to succeed, marketing for any size business needs to be differentiated from larger companies that spend heavily on media promotions and advertising.
However, there is no reason why a business owner or marketing specialist has to limit their attention to large corporations. Small business marketing can take on many different forms, and with a little thought it is possible to keep your budget low while attracting new customers and increasing profits. By following these simple suggestions, you can find the right marketing approach for your small business.
First, you can drastically reduce your advertising costs by choosing direct mail campaigns that focus on existing customers rather than prospective ones. Focus on potential clients and stick with them by providing them with current offers that are designed to encourage them to continue their existing relationship. These should also include information about the success of previous offers and advice on how to use them.
As a rule, direct mail marketing is a cheap approach that appeals to a wide range of people. Since it is targeted, it does not have to do a lot of copy writing or complex tracking of customer data. It also works best in both small towns and large cities, since much of the population lives near the store or establishment.
Another way to keep direct mail advertisements at a reasonable price is to print them on recycled paper. This will ensure that no trees are being burned or water lines being damaged by ink or toner. If you have an office, you can even go so far as to use recycled paper to print brochures and inserts. If you can afford it, opt for this option if you expect a lot of repeat business.
When it comes to advertising through the Internet, the Internet is still largely considered to be a marketing vehicle for large businesses. However, many small businesses are now turning to websites as a valuable way to draw clients and attract new ones. Look for a site that allows you to customize your advertisements and post an online address to get traffic to your business.
Small business marketing on the Internet often means looking for web page design and advertising that match the customer service quality you want to provide. Most Internet sites have an online help section that allows customers to post questions about products and services. By using the help feature, customers can learn about your products and services without needing to open an e-mail message or calling a customer service phone number.
If you want to promote your company name through the Internet, you will need to make a website for your company. The best way to find a suitable site is to speak with someone at the Internet marketing company that handles your account. They can tell you about specific sites that are working well for other businesses and help you find a website for your small business.
It is important to emphasize the proper image that your business offers, both online and offline. Creating a website to offer a comprehensive look at your company’s image will help it stand out in the crowd. Design a professional and informative website with a logo that conveys your message and the image you wish to portray.
Small business marketing also means considering the role of television ads. While TV commercials can be effective in reaching local and long-distance customers, they are not the best place to advertise your small business. Research consumer tastes to determine which groups of people would like to see your advertisements.
One of the most underutilized advertising vehicles for business owners is the radio. However, since commercial time for radio has declined as commercial time for television has increased, it is worth experimenting with radio advertising to determine whether it is worth continuing. Even though television ads cost much less to produce, a radio ad might be more persuasive and provide a more precise message.
By incorporating marketing strategies such as these into your small business marketing strategy, you can increase your market share, increase sales, and attract new customers. With a little effort, you can get the very best return on your marketing investment.