If you have ever gone online, you will find that article marketing is the most efficient way to promote your products and services online. Here are some simple tips to help you optimize your articles for maximum results.

* Make sure you write informative articles. In a nutshell, articles with too much technical terms will not help you get your message across. And keep your articles to one or two basic keywords.

* Make sure you target your niche. You need to narrow down your list of targeted readers by checking out what groups your audience fits in. Also, narrow your content down by going through forums and discussion groups related to your product or service.

* Make sure your content is original. Articles need to be written from the perspective of the reader. That is, write from the standpoint of the mindset of the person who is reading your article.

* Make sure you add a back link at the end of each of your articles. This is a great way to drive more traffic to your site. Backlinks are links that direct people to your website. They will usually click on these links and lead them to your website.

* Links can be from many places. There are blog posts, forum comments, guest book comments, social networking sites, any number of places that you can use to drive traffic to your website.

* Make sure your article is optimized. In this day and age, you want to get your links to work. Links should be strong and readable.

* Create articles. You can create articles for free online, or pay someone to create articles for you.

* Submit your articles to web directories. Web directories are a great place to find articles to submit your articles to.

* Know who your target market is. This is very important, especially if you are going to work on article marketing.

* Anchor text. This is very important in article marketing.

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