If you’re unfamiliar with the concept of article marketing, you can be forgiven for thinking that it’s an outdated or useless strategy. After all, not many people read articles anymore, but they still have an effect on how long your page is on Google and how often your ad is displayed on the top of the search results.
Well, the old school technique is still valid, even though everyone reads articles instead of looking at their phone or tablet. The old school technique can still be very useful and effective if you know how to use it properly.
The best way to start with article marketing is to write articles that are about keywords that you know you want to drive traffic to. If you are writing about car insurance, for example, then you can look up keywords related to auto insurance quotes and find out what other sites are doing to generate the traffic you need. You can then repurpose these articles into informative, keyword rich articles that will be driving traffic back to your site or service.
Article marketing can be a very effective way to get visitors to your site, but it’s not enough to just write articles on topics that are similar to yours. The web is so full of duplicate content, and it would be virtually impossible to write enough articles to make a difference.
Article marketing should be just as varied as the services or products you offer. If you think about it, the most successful article marketers are writers who produce content that is genuinely interesting to their readers.
Article marketing is good, but it doesn’t mean it’s enough. It doesn’t even have to be 100% original.
Writing content that gets results is possible by recycling and mixing old content. By starting with a fresh angle, it’s easier to get more traffic to your site.
The trick is to take something that you already have to write about and mix it up with a fresh angle. If you start with an interesting topic and make it fresh, it’s almost impossible to write a boring article that gets no results.
It’s all about writing for a targeted audience and getting them to your site and getting them to trust you with their information. Article marketing is a big part of this, but it doesn’t have to be the only part.
The power of social media is that it is a great way to build relationships. Every time you post something on Twitter, Facebook, or LinkedIn, you’ll have people interested in what you have to say.
This is one of the biggest benefits of blogging. People can actually see your posts without actually having to leave their computer, and they will read your content and use your services as a result.
It’s hard to know how to use these powerful tools of the Internet, but the result is that if you sell a new product or service, you will generate traffic on the first day of your launch. This will almost always be enough to convince people to give you their contact information and eventually their money.