Article marketing, or marketing in general, is a great way to generate targeted traffic to your site. While it does take some work, it’s something that most people can do with little to no investment.
Because there are so many articles on the Internet, you’ll want to target a specific niche or target an audience. For example, if you sell small gardening tools, you may want to write articles on how to build a garden or using herbicides for garden soil management.
You’ll also need to decide on your topic before you start writing. Start with the broadest idea, and build off of that idea. By narrowing down your topic, you’ll be more likely to find useful articles that fit into your niche and write more targeted articles that appeal to the audience.
If you don’t know how to write articles yet, it’s still a good idea to use one of the writing services out there that will have you create a copy of your own website, as well as writing the articles. That way, you can use this service and get some quality articles to put on your site.
When you’re first starting out, you’ll want to spend some time doing keyword research. Use a tool like Google AdWords Keyword Research to see what keywords will be most beneficial to your site and keyword profile. You can then spend the majority of your time writing articles.
If you do choose to use a writing service to help you with this part of your campaign, you’ll want to make sure they have a really good experience with your business. There are many writing services out there, but you should be able to tell which ones are legitimate and trustworthy by reading reviews. You should also always check with other article directories as well, just to be sure you’re writing for the right target audience.
Once you’ve decided on the niche you’d like to market, you’ll want to set long-term goals for your campaign. Write down three to five long-term goals and set yourself a deadline for each goal. Once you’ve done this, don’t be afraid to experiment.
To test various tactics, try writing several articles about the same topic, following up with one or two shorter articles focusing on different elements. This will allow you to see if a particular technique works and to determine if the technique is making you more money.
When researching techniques and tools, it’s important to understand the current trend. There are plenty of tools available for article marketing, so look for ones that are the most popular. That way, you can save money, since most services do charge a monthly fee.
Since many people consider article marketing as an easy way to make money, you may think that it’s the easiest way to go. While it’s possible to make a decent amount of money with it, you won’t make it without doing some research. It’s very important to make sure you’re choosing the right niche.
When you’re first getting started, focus on keyword research. Knowing the keywords and finding out what words are being searched for can help you in the long run. As you build your list, though, move on to pay per click and ad words.
These are simple strategies to get started but don’t worry if you’re not successful at the beginning. As you learn more about article marketing, these tips will be able to help you keep your momentum.