Article marketing is one of the easiest ways to build your online business. You should take full advantage of this tool and use it wisely. However, the wrong approach can turn your articles into the garbage, and you’ll have wasted a lot of time and money.

Let’s face it: If you submit articles to article directories, you’re doing nothing but flooding the search engines with traffic that is very low in quality. You are not going to build any reputation for yourself or help you to generate targeted traffic. So, why do it? Well, in fact, there is a very simple reason.

Everyone who writes articles for a living does it because they enjoy it and enjoy the activity of writing. It has become a passion for many people. Of course, many of them would also appreciate article marketing.

Unfortunately, this is just the opposite of what most people who get involved with online business are really doing. They are in it for the traffic and the money.

Traffic is what they look for. They spend hours and months building up backlinks and submitting hundreds of articles, hoping that some day, someone will find them on the first page of Google and then start clicking on their affiliate links. Well, if you think like that, I don’t know what to tell you.

This is why it is important to consider choosing a certain niche and focusing only on that niche. You can never go wrong by submitting your articles to hundreds of directories. Of course, if you think about it, the very idea of writing an article is just to get a good and lasting reputation as an expert in your field.

Only by becoming an expert writer in your field can you establish your credentials as an expert in that field. If you write about something you know nothing about, no matter how many years you have been writing articles, the readers will quickly forget about you as an expert.

Then, when you finally decide to get involved with online marketing, it will be so much harder for you to write articles as a website or blog and try to get picked up by various search engines, as a result, since you cannot even write a single unique topic, how can you expect to be picked up as an expert in your field? In other words, you will make mistakes and won’t have any credibility.

Article marketing is not just about getting a good reputation as an expert in your field. You need to make sure that you gain a following of your readers.

You must take advantage of keyword research to build up your following. For example, in order to be picked up by a search engine, you will have to ensure that all your keywords are really targeted, such as “dental care”online dental health care”dental education”, and not “dentistry”, “dentist”dentistry training”.

The same thing goes for your author’s resource box. Make sure that you use relevant keywords in your resource box, including one or two keywords that are related to your topic, but not to your niche.

With these few tips, you will be able to build reputation and credibility for yourself and you will be able to get traffic for your website, and eventually traffic for your online business. The biggest issue to getting traffic is having enough traffic.

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